Top Beauty Retail Apps on iOS in Romania - Q2 2025

In the second quarter of 2025, the top beauty retail applications on the iOS platform in Romania showed varied performance trends. Here's a closer look at how each app fared, based on data from Sensor Tower.

Mein dm saw its weekly downloads fluctuate, peaking at around 12.7K in early April before declining to approximately 5K by the end of June. The app maintained a strong user base, with weekly active users reaching a high of about 270K in early May, before tapering off to around 203K at the quarter's close.

Notino: profumi e cosmetici experienced stable weekly downloads, with a noticeable spike to 7K downloads in late June. Active users recorded a slight decline over the quarter, starting at approximately 115K and ending at 101K.

SEPHORA - Maquillage, Parfum had a notable surge in downloads mid-June, reaching about 4.6K. Despite the fluctuations in downloads, weekly active users rebounded towards the end of the quarter, increasing from 45K in early June to over 62K by the end of the month.

Douglas Parfumerie & Cosmetice showed significant variations in downloads, with a peak of 4.8K in mid-June. The app's active user base grew steadily, ending the quarter at approximately 14.1K users.

Lastly, Cupio experienced a sharp increase in downloads in mid-April, reaching over 2.2K, before stabilizing at lower numbers.

These insights are based on data from Sensor Tower, where more detailed analytics and trends are available for further exploration.